#FACEBOOK MONTHLY ACTIVE USERS FULL#
#FACEBOOK MONTHLY ACTIVE USERS FREE#

Why is this significant? Because the network has become a significant part of 2.1 billion lives on planet Earth.

Why is this significant? Because the By far, that’s the majority of active Facebook product users.

Image Sourceīy far, that’s the majority of active Facebook product users. The truly enormous reach of Facebook’s user base makes it absolutely vital to conducting a successful digital marketing campaign with one of the world’s largest audiences. Such a large rate of monthly active users greatly increases the likelihood of reaching your advertising audience, whether through Facebook stories, direct contact through Facebook messenger, or even a Facebook group. Almost 3 Billion users visit Facebook each month.Īccording to Statista, Facebook alone accounts for nearly 3 billion hits of monthly use. That’s a lot of potential customers on the social media platform, and even a low rate of revenue per user could yield a significant result. Just think about it: over half of the Internet-connected market pays some level of attention to this powerful platform.

Facebook tracks its users from the age of 12, which is the minimum age they will accept as a member. That figure was as of the end of 2018, and the latest data suggests this number continues to grow within the Facebook family of apps. Over 60% of Internet users worldwide are on Facebook. So, how ubiquitous is this social network, anyway? 1.

#FACEBOOK MONTHLY ACTIVE USERS FREE#

Even small nonprofits are looking for their little bit of free promotion in this manner and making it possible to share their information on various Facebook pages. Just about any website you see will have a button for sharing its contents on the popular network. It’s safe to say that Facebook is everywhere the average user is no longer a college student, but instead encompasses countless company’s target audience of young adults, families, and old married couples. Let’s look at the most recent Facebook statistics, and think about the current potential of this versatile platform in our annual revenue potential and advertising audience reach. Whether we are promoting a simple business page with the occasional announcement post in a Facebook group, or an elaborate multimedia advertising campaign, Facebook and its huge base of social media users is something we simply can’t ignore any longer. At the same time, these social connections give us marketers the opportunity to spread the word about our company’s or client’s products and services and reach our target audience. For the average user, Facebook is a place to keep track of people we’ve met and people we’d like to meet. Social media users may like novelty, but they continually hold fast to and continue coming back to Facebook–even if only for a few minutes per day.Īs marketers, we have to think of Facebook features differently than most people, viewed through the lens of social media marketing strategy and what an advertising audience might want. These Facebook statistics will serve to prove that point and remind us of the importance of Facebook marketing even when shiny new objects come and some proclaim that TikTok is the next big thing in social media marketing. From its humble beginnings in a college dormitory to its current status as one of society’s most influential tech companies and core products with many thousands of employees, Facebook has come a long way. At the same time, unless you consider YouTube to be a social network, the brainchild of Mark Zuckerberg is by far the largest site of this type. For example, when you think of the term “social network,” this platform is the first one to come to mind. There are a lot of reasons for this, of course.

#FACEBOOK MONTHLY ACTIVE USERS FULL#

Read my full disclosure.)Īlmost everyone in social media can agree on one thing: Facebook is the king of social platforms. With Instagram likely to be responsible for over 50 percent of Meta’s ad revenue in 2022, the Facebook platform, similar to Apple’s Mac, may turn into just one of Meta’s many products, instead of the core.(This post contains affiliate links. The decline may be another reason why Facebook, now Meta, has chosen to pivot to the metaverse. The news feed, once the central social hub for millions of people, is devoid of any activity outside of groups liked a decade ago and those faithful few who keep us updated on every tidbit of their lives. The problem for Facebook’s core app is that outside of marketplace and messenger, users are seeing less reason to actively use it. Instagram Reels, Facebook’s answer to TikTok’s growth, has seen some success, although a lot of Reels’ most popular content is directly pulled from TikTok. ByteDance is beefing up TikTok’s ad platform outside of China, and also looks to be at the forefront of the live commerce roll-out to Western audiences. Facebook has been under pressure for two years from TikTok, which reached one billion active users in 2021.

Facebook monthly active users